Tags

How to leverage tags on paywalls

Tags allow you to automatically have customized strings, based on the SKU prompted and the country of the users' AppStore account. Tags are divided in three categories:

Global Tags

Tags which could be used in every circumstances.

TagDescriptionExample
$DAYLocalized Dayday / dia / jour / giorno / ...
$WEEKLocalized Weekweek / semana / semaine / settimana / ...
$MONTHLocalized Monthday / mes / mois / mese / ...
$YEARLocalized Yearday / año / année / anno / ...

Sku Tags

Tags which could be used only if related to a sku.

TagDescriptionExample
$TITLETitle of the subscriptiontitle
$DESCRIPTIONDescription of the subscriptiondescription
$ORIGINAL_PRICEPrice of the subscription9.99$ / 9.99€ / £9.99 / ...
$ORIGINAL_DURATIONDuration of the subscription2 months
$ORIGINAL_PERIODPeriod of the subscriptionmonth
$ORIGINAL_DAILYDaily Price of the subscription0.17$ / 0.17€ / £0.17 / ...
$ORIGINAL_WEEKLYWeekly Price of the subscription1.25$ / 1.25€ / £1.25 / ...
$ORIGINAL_MONTHLYMonthly Price of the subscription5.00$ / 5.00€ / £5.00 / ...
$ORIGINAL_YEARLYYearly Price of the subscription59.94$ / 59.94€ / £59.94 / ...
$ORIGINAL_DISCOUNT_1Discount between current and first subscription item20%
$ORIGINAL_DISCOUNT_2Discount between current and second subscription item40%
$ORIGINAL_DISCOUNT_3Discount between current and third subscription item60%
$INTRO_PRICEPrice of the introduction subscriptionfree
$INTRO_DURATIONDuration of the introduction subscription7 days
$INTRO_PERIODPeriod of the introduction subscriptionday
$INTRO_DAILYDaily Price of introduction subscriptionfree
$INTRO_WEEKLYWeekly Price of introduction subscriptionfree
$INTRO_MONTHLYMonthly Price of introduction subscriptionfree
$INTRO_YEARLYYearly Price of introduction subscriptionfree
$INTRO_DISCOUNTDiscount Percentage of the introduction subscription100%
$PROMO_PRICEPrice of the promotion subscription3.99$ / 3.99€ / £3.99 / ...
$PROMO_DURATIONDuration of the promotion subscription1 month
$PROMO_PERIODPeriod of the promotion subscriptionmonth
$PROMO_DAILYDaily Price of promotion subscription0.13$ / 0.13€ / £0.13 / ...
$PROMO_WEEKLYWeekly Price of promotion subscription0.93$ / 0.93€ / £0.93 / ...
$PROMO_MONTHLYMonthly Price of promotion subscription3.99$ / 3.99€ / £3.99 / ...
$PROMO_YEARLYYearly Price of promotion subscription47.88$ / 47.88€ / £47.88 / ...
$PROMO_DISCOUNTDiscount Percentage of the promotion subscription40%
$PRICEActual Price you are going to pay for the subscription9.99$ / 9.99€ / £9.99 / ...
$DURATIONActual Duration of the subscription2 months
$PERIODActual Period of the subscriptionmonth
$DISCOUNTActual Discount of the subscription20%
$DAILYActual Daily Price you are going to pay for the subscription0.17$ / 0.17€ / £0.17 / ...
$WEEKLYActual Weekly Price you are going to pay for the subscription1.25$ / 1.25€ / £1.25 / ...
$MONTHLYActual Monthly Price you are going to pay for the subscription5.00$ / 5.00€ / £5.00 / ...
$YEARLYActual Yearly Price you are going to pay for the subscription59.94$ / 59.94€ / £59.94 / ...

Selected Sku Tags

Tags which could be used only if the paywall has a Call to Action and a selected sku.

TagDescriptionExample
$SELECTED_TITLETitle of the selected subscriptiontitle
$SELECTED_DESCRIPTIONDescription of the selected subscriptiondescription
$SELECTED_ORIGINAL_PRICEPrice of the selected subscription9.99$ / 9.99€ / £9.99 / ...
$SELECTED_ORIGINAL_DURATIONDuration of the selected subscription2 months
$SELECTED_ORIGINAL_PERIODPeriod of the selected subscriptionmonth
$SELECTED_ORIGINAL_DAILYDaily Price of the selected subscription0.17$ / 0.17€ / £0.17 / ...
$SELECTED_ORIGINAL_WEEKLYWeekly Price of the selected subscription1.25$ / 1.25€ / £1.25 / ...
$SELECTED_ORIGINAL_MONTHLYMonthly Price of the selected subscription5.00$ / 5.00€ / £5.00 / ...
$SELECTED_ORIGINAL_YEARLYYearly Price of the selected subscription59.94$ / 59.94€ / £59.94 / ...
$SELECTED_ORIGINAL_DISCOUNT_1First Discount Percentage of the selected subscription20%
$SELECTED_ORIGINAL_DISCOUNT_2Second Discount Percentage of the selected subscription40%
$SELECTED_ORIGINAL_DISCOUNT_3Third Discount Percentage of the selected subscription60%
$SELECTED_INTRO_PRICEPrice of the introduction subscription of the selected subscriptionfree
$SELECTED_INTRO_DURATIONDuration of the introduction subscription of the selected subscription7 days
$SELECTED_INTRO_PERIODPeriod of the introduction subscription of the selected subscriptionday
$SELECTED_INTRO_DAILYDaily Price of introduction subscription of the selected subscriptionfree
$SELECTED_INTRO_WEEKLYWeekly Price of introduction subscription of the selected subscriptionfree
$SELECTED_INTRO_MONTHLYMonthly Price of introduction subscription of the selected subscriptionfree
$SELECTED_INTRO_YEARLYYearly Price of introduction subscription of the selected subscriptionfree
$SELECTED_INTRO_DISCOUNTDiscount Percentage of the introduction subscription of the selected subscription100%
$SELECTED_PROMO_PRICEPrice of the promotion subscription of the selected subscription3.99$ / 3.99€ / £3.99 / ...
$SELECTED_PROMO_DURATIONDuration of the promotion subscription of the selected subscription1 month
$SELECTED_PROMO_PERIODPeriod of the promotion subscription of the selected subscriptionmonth
$SELECTED_PROMO_DAILYDaily Price of promotion subscription of the selected subscription0.13$ / 0.13€ / £0.13 / ...
$SELECTED_PROMO_WEEKLYWeekly Price of promotion subscription of the selected subscription0.93$ / 0.93€ / £0.93 / ...
$SELECTED_PROMO_MONTHLYMonthly Price of promotion subscription of the selected subscription3.99$ / 3.99€ / £3.99 / ...
$SELECTED_PROMO_YEARLYYearly Price of promotion subscription of the selected subscription47.88$ / 47.88€ / £47.88 / ...
$SELECTED_PROMO_DISCOUNTDiscount Percentage of the promotion subscription of the selected subscription40%
$SELECTED_PRICEActual Price you are going to pay for the selected subscription9.99$ / 9.99€ / £9.99 / ...
$SELECTED_DURATIONActual Duration of the selected subscription2 months
$SELECTED_PERIODActual Period of the selected subscriptionmonth
$SELECTED_DISCOUNTActual Discount of the selected subscription20%
$SELECTED_DAILYActual Daily Price you are going to pay for the selected subscription0.17$ / 0.17€ / £0.17 / ...
$SELECTED_WEEKLYActual Weekly Price you are going to pay for the selected subscription1.25$ / 1.25€ / £1.25 / ...
$SELECTED_MONTHLYActual Monthly Price you are going to pay for the selected subscription5.00$ / 5.00€ / £5.00 / ...
$SELECTED_YEARLYActual Yearly Price you are going to pay for the selected subscription59.94$ / 59.94€ / £59.94 / ...