New Subscriptions

This metric shows the number of new subscriptions starting in a specific time period. It doesn’t include renewal, or restarted subscriptions. It includes subscriptions that are starting from scratch, or free trials converting into paid subscriptions.

For new subscriptions, pay special attention to the trend for more than a single day. Spikes and drops in new subscriptions are more common, based on app seasonality, user base, and acquisitions campaigns.

What is important is that you can understand the trend, and there are no unexpected drops. If you are lucky and there are unexpected spikes, take the time to investigate them! You will likely find a new lever to grow your app that you have not expected.