Lost Subscriptions
This metric shows the total number of subscriptions that expired during the selected period.
This is a number you want to keep low. But "0 churn" is unrealistic and you should make sure you understand why lost subscriptions spike or drop, more than wondering why it is not zero. Lost subscriptions can give great insights on issues with the app, and are strongly affected by the quality of users you bring in with marketing activities.
Updated about 1 month ago