Lost Subscriptions

Total number of subscriptions that churned during the selected period. 

This is definitely a number you want to keep low… But "0 churn" is just unrealistic and you should make sure you understand why Lost Subscriptions spike/drop, more than wondering why it is not zero. Lost Subscriptions can give great insights on issues with the app, and are strongly affected by the quality of users you bring in with marketing activities.

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