Total amount of gross revenue generated in a specific time period, before the platforms’ cut–that will vary based on a multitude of factors including platform (Apple or Google), category, year of subscription, and your previous year revenue.

It goes without saying, revenue is the first basic metric you must have under control. Spikes and drops are common, especially at early stages so try to always look at trends and be in control of what’s happening.

Pricing and subscription periods also have a huge impact on your revenue, and switching or promoting different subscription periods can have a huge impact on your revenue stream–e.g., from monthly to yearly can boost your short-term revenue and show steady growth, but the same growth rate can be difficult to sustain later on–it all depends on your monetization strategy and needs.

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