The Active Users metric is a fundamental measure used to assess the level of user engagement with a digital platform or application. It provides valuable insights into how many users are actively interacting with your app over a specific time period. Active users are those who have opened the app at least once during the defined time frame.
By tracking this metric over time, you can gauge the health of your app and the success of your user retention and engagement strategies.
A higher number of active users indicates strong user engagement and suggests that your app is meeting user needs and expectations.
Monitoring active users helps evaluate your app's ability to retain users over time. It can highlight periods of increased or decreased user activity, which can be correlated with changes in the app or marketing efforts.
Active users can be used in conjunction with other metrics to assess the impact of product updates, feature releases, or marketing campaigns on user engagement.
Updated about 2 months ago