MRR Movement

The MRR Movement chart analyzes the components of MRR separately, helping to understand customer behavior and, consequently, what makes revenue grow or contract.

This chart, like the MRR, operates on a monthly basis and uses the normalization process to include revenue from subscriptions of different durations.

MRR Movement shows how much revenue increased or decreased in the reporting period compared to the previous period and is calculated using this formula:

Net Movement = New MRR + Restarted MRR - Churned MRR

New MRR is the additional revenue generated from new customers acquired during the specified period, Restarted MRR is the revenue generated from expired subscriptions that were renewed, and Churned MRR is the total amount lost due to subscription cancellations during the specified period.