Restarted Subscriptions

Total number of subscriptions that restarted during the selected period. This includes only subscriptions that were already active in the past, but then churned at some point.

This chart is so informative to understand your users' behavior. Do they churn and restart? Is it a similar behavior across different subscription prices/periods? Is your app associated with seasonal usage? Do users come back?

Restarted Subscriptions are one of the most underrated metrics in the app industry because usually Restarted Subscriptions are much less than the New Subscriptions… But in the long term, they not only are some of the highest value users but also provide precious insights into users' behavior.