Active Subscriptions Movement

The Active Subscriptions Movement graph shows the change in the number of subscribers over time.

It consists of the following components:

  • New Subscriptions: The new subscriptions started in the period under consideration.
  • Churned Subscriptions: The subscriptions which have passed their expiry date without having been renewed.
  • Remaining Subscriptions: The expired subscriptions which have been renewed.

The Active Subscriptions Movement graph is calculated using the following formula:

Net Movement = New Subscriptions + Restarted Subscriptions - Churned Subscriptions