Active Subscriptions Movement

The Active Subscriptions Movement graph shows the change in the number of subscribers over time and to be better understood is broken down into its components: New Subscriptions, Churned Subscriptions and Remaining Subscriptions.

New Subscriptions are the new subscriptions started in the period under consideration, Churned Subscriptions are the subscriptions which have passed their expiry date without having been renewed while Restarted Subscriptions are the expired subscriptions which have been renewed.

The Active Subscriptions Movement graph is calculated using the following formula:

Net Movement = New Subscriptions + Restarted Subscriptions - Churned Subscriptions