New Trials

Total number of new trials started in a specific time period. It accounts only for free trials, which for sure you hope they will convert at the end of the trial.

You might not offer users a free trial before starting a subscription, or users might choose an option without a free trial. It’s optional, but consider it properly as it makes sense for a lot of subscription-based apps. And if you offer a free trial, it is a very important metric to monitor.

While New Subscriptions give you a better view of new paying subscriptions, New Trials are the seeds that will (hopefully) convert in the near future.