ARPPU 90 Days

Average Revenue Per Paying User (ARPPU) is the metric that allows you to understand how much revenue is generated by paying users during the first 90-day period after they subscribed.

With ARPPU 90 days it is possible to isolate small groups of paying customers in order to understand their value in relation to revenue. ARPPU helps you understand which channels, networks and campaigns attract the most valuable customers.