Active Subcripions

Total number of active subscriptions–currently active or in grace period. It doesn’t include free trials, as they have the permission to use the app but didn’t pay yet.

You need to have a clear picture of how many active subscriptions you currently have, in real-time, but also have visibility on the recent trend. For simplicity, let’s say the last 28-day period is a good timeframe.

Active Subscriptions it is a thermometer not only of your app’s success with users–Do they stick around? Do they grow? Do you have to worry? Are they declining?–but also of your future financial success: Active Subscriptions are the ground for renewals and future revenue.